AI & Advertising

AI is showing up in our consoles faster than the official docs can keep up. I test it, measure it, write it down. Performance Max, Advantage+, generative creative: what works and what's just posturing.

The articles

(04)
  1. Half of French Shoppers Ask an AI For Advice Before Buying, Your Pixel Never Sees It

  2. Google Just Linked Your Apps To Gemini. Sorry, To AI Mode.

  3. Which AI to Use for Advertising: The Real Ranking by Job

  4. ChatGPT Ads Wants the Whole Bakery, Not Just the Cake