Thomas Bouffay.
Media trader. My days split between several ad exchanges (Google Ads, Meta and beyond) and a lot of Claude. Here, I track what AI actually changes in our campaigns. Everything else is noise.
The notebook
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Spotlight on CPM, the Most Forgettable Guy at the Party
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Half of French Shoppers Ask an AI For Advice Before Buying, Your Pixel Never Sees It
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Google Just Linked Your Apps To Gemini. Sorry, To AI Mode.
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Media trader: the job marketing school never teaches you
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I duplicate a Meta Ads campaign, the AI adds stuff I never asked for
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My Google Rep Spoiled What's Coming (It's GEA)
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Which AI to Use for Advertising: The Real Ranking by Job
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Smart Bidding: 42 Days, the Answer to Life, the Universe, and Your Bids
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ChatGPT Ads Wants the Whole Bakery, Not Just the Cake
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Why this site exists (and why now)