Programmatic & Media Buying

The core of the job. How media actually gets bought: auctions, budgets, attribution, and everything platforms prefer to leave vague.

The articles

(03)
  1. Spotlight on CPM, the Most Forgettable Guy at the Party

  2. Media trader: the job marketing school never teaches you

  3. Smart Bidding: 42 Days, the Answer to Life, the Universe, and Your Bids